Who is Luna B?

Jen Petersen is the creative force behind Luna B Jewelry, crafted with her hands, heart, and trusty CO2 laser in her home studio. Her work defies convention—guided by intuition, bold expression, and a love for color in all its forms. Embracing her "Feral Forties," Jen leans into art that’s unapologetically subversive, celebrating individuality and authenticity.

Luna B Jewelry is for every body, every identity, every walk of life. It’s a fearless celebration of the beautifully diverse and divine human experience. Come exactly as you are; there's a place for every story here.

When Jen isn't busy creating or setting up at markets, she enjoys spending time with her little family and their trio of small dogs at their home in Portland, Oregon. She likes gardening as a form of resistance, unwinding by reading romance novels, and indulging in trashy reality TV (and then listening to the various podcasts about these shows).